I was fortunate to be the lead designer for the product launch of TIBCO Spotfire X, an artificial intelligence-driven analytics platform. Spotfire X engineering team revamped the user interface and backend functionalities to provide a more visually intuitive representation of data and enhanced connectivity with a wide range of data platforms. To showcase these new features in our product launch campaign, I crafted a theme inspired by fluid and cloud aesthetics, as the majority of users would be utilizing the cloud-based product.

The success of this launch was the result of close collaboration with various teams, including the campaigns team, the product team, and the video production team.